news

Attractions.io launches in-app Audio Tours for zoos and museums

Attractions.io has debuted a new in-app Audio Tours module that aims to engage and influence visitor behaviours

The Audio Tours module offers an immersive, self-guided experience

Leading guest experience platform Attractions.io has launched a new in-app Audio Tours module that will help attractions such as museums and zoos to engage visitors, influence guest behaviours and increase donations without the need of hardware or additional apps.

“Audio tours, whether delivered through a device or standalone apps, are designed to educate. But they often operate in isolation, disconnected from the rest of the guest experience,” said an Attractions.io spokesperson in a release.

The new module takes a fully integrated, mobile-first approach. It is designed to sit within a venue’s visitor app alongside features such as mobile tickets, interactive wayfinding, activity schedules, and mobile ordering. This eliminates the need for physical devices – which must be staffed, sanitised, charged, and replaced – or additional third-party apps that require user onboarding. These traditional solutions also provide limited insight into guest usage and offer little opportunity to personalise or shape the visitor experience.

The app gives operators complete control over the visitor experience, with every download providing opportunities to promote offers related to tour stops, show nearby events based on guests’ locations in the setting, manage footfall and send push notifications to drive memberships and donations.

Guests can choose from a library of curated audio content   CREDIT: ATTRACTIONS.IO

For guests, the Audio Tours offers an immersive, self-guided experience that utilises Attractions.io GPS wayfinding technology to guide guests from stop to stop so they don’t get lost.

In addition, the app features a library of curated audio content, with guests able to choose from multiple tours in multiple languages to suit their interests.

The tours can be easily accessed without disrupting the flow of the guest journey.

“Traditional audio tours don’t drive operators’ missions forward,” said Peter O’Dare, VP of product at Attractions.io.

“They’re educational, but they’re disconnected from the rest of the guest experience. By adding audio tours to our app eco-system, operators can tell powerful stories, but also influence what happens next, from dwell time and footfall to donations and upgrades.”

Ellen Kasinopoulou, Attractions.io head of marketing, shared on Linkedin: “There are no queues, extra downloads, or handsets. It’s just simple, self-guided storytelling that fits naturally into the rest of the visit,”.