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Wake The Tiger announces new attraction for Westfield London

Wake The Tiger, an immersive visitor attraction in Bristol, UK, has revealed plans to open a new London expansion, which has been described as “Europe’s largest immersive art experience”

The new Wake The Tiger attraction is scheduled to open at Westfield London in 2026

Wake The Tiger, an award-winning visitor attraction in Bristol, UK, has revealed plans to open a second location in the country’s capital, with the new experience slated to open at the Westfield London shopping centre in summer 2026.

Spanning 80,000sq ft (7,432sq m), the upcoming attraction has been described as “Europe’s largest immersive art experience,” and is being developed in partnership with Westfield London operator Unibail-Rodamco-Westfield.

Building on the narrative-rich universe established at its Bristol site, the new experience will transport guests to a surreal, parallel world of imagination, transformation, and otherworldly art, with multiple realms to explore.

According to a release, this is Wake The Tiger’s “most ambitious project to date” and will be brought to life by hundreds of artists, makers, and multi-disciplinary creatives.

Visitors to the new attraction will be transported to a surreal, parallel world of imagination CREDIT: ANDRE PATTENDEN

First opened in 2022, Wake The Tiger is billed as the world’s first "Amazement Park”, a new genre that blends intricately themed environments and immersive storytelling with elements of an interactive theme park and experiential art gallery. The Bristol attraction has welcomed over 500,000 visitors from more than 70 countries to date.

“When we conceptualised Wake The Tiger, we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling,” said Wake The Tiger co-founder and CEO, Graham MacVoy.

“It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital.”

Luke Mitchell, co-founder and chief creative officer, commented: “This is a culmination of over 20 years of creative world-building, from the groundbreaking Boomtown Fair Festival to a new genre of immersive attractions in Amazement Parks.

“The space in Westfield London has totally blown our minds. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.”

Jacinta Roswell, managing director, Customer & Retail Operations at Unibail-Rodamco-Westfield, added: “Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally-rich experiences beyond traditional retail.”

Wake The Tiger is currently welcoming investment enquiries. Interested parties can contact Chief Commercial Officer Lucy Jarjoura at [email protected].