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The Utah theme park says the star’s latest album infringes on its trademark
Tom Anstey | Planet Attractions | 04 Feb 2021
Swift’s Evermore album shares its name with a roleplaying theme park Credit: FilmMagic
Taylor Swift has found herself in a legal dispute with Evermore, a first of its kind theme park based on role play experiences, after its owners said the name of the singer’s new Evermore album belongs to them.
Based in Utah, US, the park says that the release of Evermore the album caused confusion about its links to the theme park. This is evidenced, says the operator, by the "dramatic departure from typical levels" of traffic on the Evermore website, the week after the album's release.
In a letter from Swift’s legal team, it was said that there is “no basis” for the claim.
"Your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift's album release creates a 'marketing opportunity' for your client's troubled theme park,” said the letter, which was filed in court, also adding that the claim was "frivolous and irresponsible".
The Evermore album was released on December 10, 2020, becoming a huge success, topping charts all over the world.
Designed as an old-world, gothic-styled European village, Evermore theme park combines a number of elements, including theatrical performance, costumes, special effects, and cutting-edge technology, to create an immersive world where interaction is a key part of the experience.
The park represented an initial investment of US$50m (€41.7m, £36.5m) and was founded by Ken Bretschneider.
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