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The TEA and Licensing International have announced a new partnership that will see both organisations collaborate and share information for the benefit of their members
Tom Anstey | Planet Attractions | 07 May 2025
Both TEA and Brand Licensing will explore new avenues for collaboration in themed entertainment and licensing Credit: Brand Licensing
The Themed Entertainment Association (TEA) and Licensing International have announced a new partnership aimed at facilitating networking and information sharing for members while fostering the growth, expansion and reach of the global themed entertainment industry.
A leading trade organisation for the global brand licensing industry, Licensing International serves more than 1,200 corporate members, including licensors, agents, manufacturers, consultants, retailers and service providers across 40 countries in industries including entertainment, corporate brands, fashion, sports and esports, collegiate and more.
Licensing International’s members will be connected with a community of creators, innovators, and fabricators of themed experiences, while TEA’s members will find new pathways to clients in the licensing industry.
“We are energised and excited for this new partnership with Licensing International,” said Melissa Oviedo, CEO of the TEA.
“Through our discussions with Licensing International, we understand licensors turn to TEA members to help them bring licensed location-based experiences –and more – to life. This collaborative partnership will further facilitate new connections while opening doors to new business opportunities.”
This strategic partnership, say both organisations, furthers their commitment to providing value for members while supporting the dynamic themed entertainment industry and the creation of innovative new projects and experiences through licensing.
“Bringing TEA closer to Licensing International’s members makes sense,” said Maura Regan, president of Licensing International.
“This shared relationship between our two associations will connect Licensing International’s brand licensor members with TEA’s talented members so that together they can develop quality experiences that will delight fans and guests around the world.”
Among the benefits of the new partnership, TEA members will be able to attend Licensing International trade shows at member rate, including Licensing Expo, Brand Licensing Europe and Licensing Expo China.
For members of both organisations, access will be granted to exclusive research, reports and data created and published by the TEA and Licensing International. Additionally, cross-promotion marketing and communication efforts will take place across both organisations, while TEA and Licensing International have also announced an upcoming joint event - an evening at the John Wick Experience - that will take place during the Licensing Expo in Las Vegas, US, later this month.
“Connection and relationships are at the heart of the themed entertainment industry,” said Oviedo.
“This collaborative partnership will also provide Licensing International’s and TEA’s members new benefits including access to research, educational content, exclusive events, networking opportunities and more.”
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