Lauren Heath-Jones | Planet Attractions | 09 Jan 2024
Elvis Presley will make his posthumous return to the stage later this year, with the King of rock and roll set to perform in an AI-powered performance in London, UK, this November.
Called Elvis Evolution, the show is described as a “jaw-dropping concert experience” and will feature life-sized, state-of-the-art holographic projections of the King, created from thousands of personal photos and archive home videos.
Billed as a celebration of the artist’s life and musical legacy, Elvis Evolution will also combine augmented reality with multi-sensory effects and live performances to create a never-before-seen Elvis experience.
The show is the result of a partnership between Layered Reality, the British immersive entertainment specialist behind the Tower of London’s ‘The Gunpowder Plot Experience’ and Authentic Brands Group, which owns the Elvis Presley estate.
“Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley,” said Layered Reality’s founder and CEO, Andrew McGuinness.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.
“It’ll be a memory-making experience that will be a bucket list item for Elvis fans; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
The show will be housed inside a yet-to-be-announced venue in Central London and will also offer an Elvis-themed bar and restaurant that will host an after-party with live music, DJ sets and other live performances.
Layered Reality owns the global rights to Elvis Evolution and plans to take the show around the world, with stops planned in Las Vegas, US; Berlin, Germany; and Tokyo, Japan, following its London launch.
Elvis Evolution follows in the footsteps of ABBA Voyage, a hybrid virtual and real-life performance developed by George Lucas’ special effect company Industrial Light & Magic. The show, which opened in Stratford, East London, in 2022, uses motion capture technology to capture “every mannerism and every motion” of the band, who are now in their 70s, as they performed, before creating their ‘ABBAtars’.
Similarly, glam rock legends Kiss recently unveiled a set of digital alter egos that they promise will “change music performance history.” Also, created by Industrial Light & Magic, the Kiss avatars combine advanced performance capture and machine learning technology. The band has also appointed Pophouse Entertainment Group, which will continue to champion the band in a physical format with a live avatar show.
Elvis Evolution will open in London, UK, in November 2024 CREDIT: DEFT PRODUCTIONS
Elvis Presley will make his posthumous return to the stage later this year, with the King of rock and roll set to perform in an AI-powered performance in London, UK, this November.
Called Elvis Evolution, the show is described as a “jaw-dropping concert experience” and will feature life-sized, state-of-the-art holographic projections of the King, created from thousands of personal photos and archive home videos.
Billed as a celebration of the artist’s life and musical legacy, Elvis Evolution will also combine augmented reality with multi-sensory effects and live performances to create a never-before-seen Elvis experience.
The show is the result of a partnership between Layered Reality, the British immersive entertainment specialist behind the Tower of London’s ‘The Gunpowder Plot Experience’ and Authentic Brands Group, which owns the Elvis Presley estate.
“Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley,” said Layered Reality’s founder and CEO, Andrew McGuinness.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.
“It’ll be a memory-making experience that will be a bucket list item for Elvis fans; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
The show will be housed inside a yet-to-be-announced venue in Central London and will also offer an Elvis-themed bar and restaurant that will host an after-party with live music, DJ sets and other live performances.
Layered Reality owns the global rights to Elvis Evolution and plans to take the show around the world, with stops planned in Las Vegas, US; Berlin, Germany; and Tokyo, Japan, following its London launch.
Elvis Evolution follows in the footsteps of ABBA Voyage, a hybrid virtual and real-life performance developed by George Lucas’ special effect company Industrial Light & Magic. The show, which opened in Stratford, East London, in 2022, uses motion capture technology to capture “every mannerism and every motion” of the band, who are now in their 70s, as they performed, before creating their ‘ABBAtars’.
Similarly, glam rock legends Kiss recently unveiled a set of digital alter egos that they promise will “change music performance history.” Also, created by Industrial Light & Magic, the Kiss avatars combine advanced performance capture and machine learning technology. The band has also appointed Pophouse Entertainment Group, which will continue to champion the band in a physical format with a live avatar show.
Elvis Evolution will open in London, UK, in November 2024 CREDIT: DEFT PRODUCTIONS
