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The Messi Experience - an immersive visitor attraction dedicated to global footballing megastar Lionel Messi - will open its doors in Miami in April next year
Tom Anstey | Planet Attractions | 25 Oct 2023
The Messi Experience will open to the public in April 2024 Credit: The Messi Experience
A first-of-its-kind experience dedicated to world football icon Lionel Messi is set to kick off a global tour starting in Miami in 2024.
Set to debut in April, The Messi Experience: A Dream Come True takes visitors on a journey through the life and times of Lionel Messi via a range of experiential activities.
Debuting in Miami - Messi’s new home following his transfer to Major League Soccer side Inter Miami CF earlier this year - The Messi Experience will see The Hangar in the US city’s Regatta Harbour transformed into an interactive fan attraction dedicated to the Argentinian star.
Inside, fans will be able to take part in ten physical and digital experiences, which journey through Messi’s early years in his hometown of Rosario, Argentina, all the way up to his lifting of the 2022 World Cup and his move to the MLS.
Among the experiences on offer, visitors will be taken through a Messi training camp and emulate the player’s training regimen with real-time score updates. There will also be a virtual selfie with the player and a chance to talk to the man himself using special AI technology designed to replicate real-life conversation.
“I’m thrilled to be part of this project that allows fans to get closer to my journey on and off the field,” said Messi.
“Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path.”
The Messi Experience will debut in Miami for a limited run before moving through to other cities. Tickets for the experience go on sale October 25. Concert and exhibition producer Primo Entertainment is behind the experience alongside Moment Factory - a multidisciplinary studio dedicated to creating innovative multimedia experiences.
“Messi, as a living legend, is a perfect example of how all generations can overcome challenges and succeed,” said Andres Naftali and David Rosenfeld, Co Founders of Primo Entertainment. “This Miami immersive experience will be 75 minutes of inspiration, emotion, entertainment and fun for everyone to enjoy.”
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