About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
Major cultural attraction announced for London with Museum of Shakespeare set to open in 2024 | Planet Rides
     

news

Major cultural attraction announced for London with Museum of Shakespeare set to open in 2024

A major museum dedicated to William Shakespeare will be built on the foundations of the theatre where the famed playwright hosted some of his first works




The new museum will be built on the foundations of the Curtain Playhouse, which hosted some of Shakespeare’s earliest works in the 1500s   Credit: Cain International

A museum dedicated to William Shakespeare is set to open in London, UK, in 2024, with one of the cultural offering’s main attractions utilising AI technology that will allow theatre goers to walk across the same Elizabethan stage as the famed playwright himself once did.

Housed within a mixed-use development known as ‘The Stage’, the attraction in Shoreditch will utilise design studio Bompas & Parr, as well as Museum of London Archaeology (MOLA), Historic England and a panel of Shakespearean academic advisors, to develop what will become a major tourist attraction for the British capital.

Set three metres (nine feet) below ground within the archaeological remains of the Curtain Playhouse, the location is significant, with the site’s remains revealed by MOLA during an excavation between 2011 and 2016.

First opened in 1577, the Curtain Playhouse is one of the earliest surviving examples of a non-polygonal theatre and hosted some of the legendary playwright's earliest plays, including Henry V and Romeo and Juliet. It served as the main venue for Shakespeare’s company before the iconic Globe theatre was built.

Accessible to the public for the first time since it was rediscovered the Elizabethan playhouse will provide ‘multisensory experiences’, where visitors, standing on stage, will be surrounded by a projected reconstruction of the playhouse with special AI technology placing them into animated performances alongside original objects from the time.

“The Museum of Shakespeare will be the most ambitious project that Bompas & Parr has undertaken and is in line with our mission to create location-based experiences that make London a more interesting place and a city unrivalled in its cultural importance and reputation for world-class entertainment,” said Harry Parr, co-founder of Bompas & Parr.

“This will be Shakespeare as you have never experienced it before.”

The 9,300sq m (100,000sq ft) mixed-use development will also include apartments, office buildings, retail and restaurant space.


Museums and galleries

 

Universal’s Epic Universe soft opens to public ahead of May opening





Paw Patrol to launch at Chessington with UK’s first themed land opening in 2026





New Simworx Helios Experience attraction opens at Portlantis




Industry insights



Maximising ROI: Revenue strategies for operators



Video



Giant-8-Loop on show as Maurer Rides heads to Amsterdam for IAAPA Expo Europe


In Depth



Supplier Showcase 2025: The biggest attractions projects landing worldwide this year



© Kazoo 5 Limited 2025
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Major cultural attraction announced for London with Museum of Shakespeare set to open in 2024 | Planet Rides
news

Major cultural attraction announced for London with Museum of Shakespeare set to open in 2024

A major museum dedicated to William Shakespeare will be built on the foundations of the theatre where the famed playwright hosted some of his first works




The new museum will be built on the foundations of the Curtain Playhouse, which hosted some of Shakespeare’s earliest works in the 1500s   Credit: Cain International

A museum dedicated to William Shakespeare is set to open in London, UK, in 2024, with one of the cultural offering’s main attractions utilising AI technology that will allow theatre goers to walk across the same Elizabethan stage as the famed playwright himself once did.

Housed within a mixed-use development known as ‘The Stage’, the attraction in Shoreditch will utilise design studio Bompas & Parr, as well as Museum of London Archaeology (MOLA), Historic England and a panel of Shakespearean academic advisors, to develop what will become a major tourist attraction for the British capital.

Set three metres (nine feet) below ground within the archaeological remains of the Curtain Playhouse, the location is significant, with the site’s remains revealed by MOLA during an excavation between 2011 and 2016.

First opened in 1577, the Curtain Playhouse is one of the earliest surviving examples of a non-polygonal theatre and hosted some of the legendary playwright's earliest plays, including Henry V and Romeo and Juliet. It served as the main venue for Shakespeare’s company before the iconic Globe theatre was built.

Accessible to the public for the first time since it was rediscovered the Elizabethan playhouse will provide ‘multisensory experiences’, where visitors, standing on stage, will be surrounded by a projected reconstruction of the playhouse with special AI technology placing them into animated performances alongside original objects from the time.

“The Museum of Shakespeare will be the most ambitious project that Bompas & Parr has undertaken and is in line with our mission to create location-based experiences that make London a more interesting place and a city unrivalled in its cultural importance and reputation for world-class entertainment,” said Harry Parr, co-founder of Bompas & Parr.

“This will be Shakespeare as you have never experienced it before.”

The 9,300sq m (100,000sq ft) mixed-use development will also include apartments, office buildings, retail and restaurant space.


 



© Kazoo 5 Limited 2025