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Staffordshire-based theme park Alton Towers has unveiled details of its upcoming Curse at Alton Manor dark ride ahead of its opening on March 18
Lauren Heath-Jones | Planet Attractions | 15 Mar 2023
The Curse at Alton Manor takes riders on a ‘hair-raising’ journey through a haunted dolls house Credit: Merlin Entertainments
The Alton Towers Resort in Staffordshire, UK, has revealed details of its new dark ride, ‘The Curse at Alton Manor’, ahead of the attraction’s opening on March 18.
Described as the park’s most “immersive dark ride to date”, The Curse at Alton Manor is a ride-through haunted house attraction that takes riders on a “hair-raising journey” through the cursed manor.
It tells the story of Emily Alton, the forgotten daughter of Victorian socialites, who is said to still haunt Alton Manor after her parents’ mysterious disappearance.
Guests find themselves transported inside Emily’s doll house, where they encounter a series of thrilling scenarios as they travel through the Grand Hall, the Demon Doll Workshop and the Attic.
The ride is enhanced by 3D projection mapping and cutting-edge audio technology that makes it seem as if Emily is talking directly into riders’ ears.
“The Curse at Alton Manor is no ordinary dark ride,” said Kate McBirnie, head of product excellence at Alton Towers.
“It has all the components of a supernatural tale – it’s dark, compelling and promises some thrilling and scary moments along the way. Fans of eerie rides will certainly appreciate this one.”
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