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Showcasing exactly what it means to produce an immersive entertainment experience, RWS Entertainment Group and MSC Cruises have turned their eyes to fitness and wellbeing, with a new programme on MSC’s Euribia debuting in May and June for teens and kids.
Tom Anstey | Planet Attractions | 12 May 2023
Showcasing exactly what it means to produce an immersive entertainment experience, RWS Entertainment Group and MSC Cruises have turned their eyes to fitness and wellbeing, with a new programme on MSC’s Euribia debuting in May and June for teens and kids.
Speaking to Planet Attractions, RWS CEO Ryan Stana explained how this category fits into the company’s live entertainment portfolio, and how that fits into the attractions and cruise worlds.
“When you're doing a fitness activity, that's a show as well,” he said. “It has a beginning, a middle and an end, and our creative team works on the fitness product just the same as they would a show in a theatre.
“People are always saying, 'wow RWS does fitness now? That's not entertainment'. And I always say to them that they’re completely wrong. It’s 100% entertainment and just like you have to have a strong actor or a strong performer, you need to have a strong fitness instructor. It's the same as being an actor.
“So to me, it's the same thing and it excites me on how we put that together. That’s showing cruise lines and showing consumers that fitness and well-being is entertainment as well.”
With the attractions and cruise industries seemingly closer than ever before, Stana recently shared with Planet Attractions about exactly what that means for both industries and the steps we can take to bring these two powerhouses under one roof.
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