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The Smurf Experience is making its way to the North America, with the touring attraction set to commence a multi-city tour across the U.S. and Canada in early 2025.
Tom Anstey | Planet Attractions | 20 Nov 2024
The Smurf Experience is making its way to the North America, with the touring attraction set to commence a multi-city tour across the U.S. and Canada in early 2025.
Welcoming more than two million European visitors across Belgium, Germany, France and Central Europe, The Smurf Experience has been designed by Belgium-based agency Cecoforma in collaboration with Smurf parent entity Peyo Company. SBX Group, a leader in entertainment attractions, is working with Cecoforma and Peyo Company to adapt the experience for North American audiences.
"This launch is particularly exciting as it coincides with Paramount’s upcoming film, featuring Rihanna as Smurfette," said SBX Group’s CEO, Danny Fritz.
"We’re honoured to collaborate with the talented teams at Peyo Company and Cecoforma to deliver a unique, immersive experience to families.”
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