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Thailand is looking to its calendar of major festivals to draw tourists to the country, with its government eyeing to generate more income through the sector.
Tom Anstey | Planet Attractions | 26 Mar 2024
Thailand is looking to its calendar of major festivals to draw tourists to the country, with its government eyeing to generate more income through the sector.
According to Surapong Suebwonglee, director and secretary of the National Soft Power Strategy Committee, festivals will add to the country’s overall appeal.
According to Surapong, the National Soft Power Strategy Committee will collaborate with relevant agencies to promote traditional festivals and cultural events nationwide, something he believes will bolster the country’s creative economy.
“We want Thailand to become the country of festivals,” he said. “We want our celebrations to beckon people to visit Thailand, while also ensuring that local people are actively engaged in soft power management.”
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