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Arizona's Phoenix Zoo has gone live with Galaxy Connect from Gateway Ticketing Systems, streamlining the attraction's ability to sell admission tickets on third-party distributor websites.
| 25 Oct 2021
Arizona's Phoenix Zoo has gone live with Galaxy Connect from Gateway Ticketing Systems, streamlining the attraction's ability to sell admission tickets on third-party distributor websites.
Galaxy Connect is a cloud-based platform from Gateway that allows attractions suppliers to sell through any number of online travel agency distributors (OTAs) with just a single integration.
Thanks to the introduction of the new technology, ticket availability can now be automatically updated on distributor sites based on the inventory in Galaxy. Bookings happen automatically too. Live tickets with barcodes are issued automatically to a guest’s mobile device and can be scanned right at the gate.
"Venues like the Phoenix Zoo often sell their tickets on third-party OTA sites to open up new sales channels and increase their marketing reach," said Nell Smoyer, supply partner manager with Galaxy Connect. "There are many inefficiencies in the old connection model between suppliers and distributors that cost money and labour hours.
Guests can purchase tickets to the zoo right now on several third-party distributor sites including Viator, Get Your Guide, Tripster and Advanced Reservation Systems, and experience ease of purchase and the benefits of direct to gate access with their mobile delivered ticket.
"Launching Galaxy Connect at the Phoenix Zoo has been a goal of our organization for over a year," said Natalie Yarnal, business systems analyst at the Phoenix Zoo. "Nell and the entire Gateway team were extremely helpful with this launch and made the transition into Connect seamless. Their knowledge of the product and quick response time when creating new distributors or assisting with questions has been key to the successful launch of this program."
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