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A new Lite-Brite immersive experience developed by Hasbro and Secret Location will open at Illuminarium Las Vegas this June.
Lauren Heath-Jones | Planet Attractions | 28 May 2024
A new Lite-Brite immersive experience developed by Hasbro and Secret Location will open at Illuminarium Las Vegas this June.
Called Lite-Brite: Worlds of Wonder, the experience is inspired by the iconic Hasbro toy and is described as “combining the nostalgic delight of Lite-Brite with cutting-edge technology.”
The experience will consist of three worlds, filled with interactive lights, transporting guests to the depths of the ocean, a dinosaur-filled forest and a futuristic sci-fi city. It will also feature a 60-minute cinematic show, a digital play space offering 12 activities and an immersive retail experience.
“For more than 50 years, Lite-Brite has sparked creativity, lit up imaginations and inspired countless works of art,” said Matt Proulx, senior vice president of Experiences, Partnerships and Music at Hasbro.
“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”
Alan Greenberg, CEO of Illuminarium Experiences, added: “We’re excited to be the first entertainment complex to launch the Lite-Brite: Worlds of Wonder experience. This new experience will bring back amazing memories of play, and we are excited to offer it in our state-of-the-art facilities.”
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