|
Ahead of a webinar taking place on September 11th, Attractions.io has revealed some key findings from a study, which has revealed that 63% of guests are willing to pay more for tickets in the future if it guarantees a superior experience.
Tom Anstey | Planet Attractions | 05 Sep 2024
Ahead of a webinar taking place on September 11th, Attractions.io has revealed some key findings from a study, which has revealed that 63% of guests are willing to pay more for tickets in the future if it guarantees a superior experience.
Working alongside SSA Ventures, initial research was based on data collected from 1,000 attraction guests across both the US and Europe, with more than 200 operators contributing to the survey.
While guests are willing to pay more for a superior experiences, existing experiences with technology have been found to be either average or “as expected”, with 30% of visitors going as far as to say that digital experiences are too limited for what they provide. Additionally, a quarter of guests have said that digital experiences are difficult to find or not easy to access.
Read the full article here
Live
|
|
Supplier Showcase 2025: The biggest attractions projects landing worldwide this year
|
