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Merlin Entertainments has appointed Linda Zou as its new chief strategy officer.
Lauren Heath-Jones | Planet Attractions | 08 Jan 2024
Merlin Entertainments has appointed Linda Zou as its new chief strategy officer.
Taking up the role in February 2024, Zou will report directly to Merlin Entertainments CEO Scott O’Neil and will work alongside Merlin’s executive leadership to create and execute the company’s strategic vision and drive growth.
Zou joins the company from Boston Consulting Group (BCG), where she served as managing director and partner and was responsible for developing and executing business strategy, commercial transformations, proposition design, artificial intelligence and advanced analytics programmes for leading consumer companies in the UK, Europe, Asia and Africa.
“Linda is intellectually curious, a driving force of will and has proven to be an extraordinary teammate,” said O’Neil.
“She will be an instant value add to Merlin as she brings a wealth of experience and expertise in strategy, innovation and transformation in the retail and travel sectors which translates directly into our business and allows her to hit the ground running.”
Commenting on her appointment, Zou added: “This is a dynamic time for the leisure and entertainment industry. Customer sentiment and tourism patterns are evolving. New technologies bring new opportunities for innovative guest experiences.
“Advanced analytics tools can make it easier for frontline teams to respond effectively to the market. I am excited about the opportunities ahead for Merlin, as we bring more data-driven insight to enhance our guest experience, strengthen our core commercial capabilities across the portfolio and expand our avenues for growth.”
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