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A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.
Tom Anstey | Planet Attractions | 24 Nov 2023
A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.
Called the ‘EY Future Consumer Index’, the study tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments.
Surveying more than 21,000 people from locations across the world, among Gen Z respondents, 36 percent reported feeling more positive about brands that prioritise sustainability, while an additional 27 percent showed a stronger inclination to purchase products that are environmentally friendly.
Meanwhile, 24 percent of respondents expressed an expectation for brands to provide access to data regarding environmental impact. In addition, 31 percent avoid purchasing brands considered harmful to the environment.
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