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Disney targets Asian market with Disney Dream

When it launches its largest-ever ship in late 2025, Walt Disney Co. is hoping it will be filled with a lucrative and fast-growing set of travelers it’s never targeted: Indians and Southeast Asians.






When it launches its largest-ever ship in late 2025, Walt Disney Co. is hoping it will be filled with a lucrative and fast-growing set of travelers it’s never targeted: Indians and Southeast Asians.

The 6,700-passenger Disney Adventure—a takeover of bankrupt Genting Hong Kong’s half-completed, €1.8 billion ($1.9 billion) World Dream—is expected to begin sailing in December. In a deal with the Singapore Tourism Board, Disney has committed the ship to sail year-round for at least five years from the Marina Bay Cruise Centre Singapore. From there, Disney Adventure will head out on three- and four-night itineraries to nowhere, effectively functioning as a floating version of a theme park that’s been designed to appeal to the India and Southeast Asia market.

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Disney targets Asian market with Disney Dream | Planet Rides


Disney targets Asian market with Disney Dream

When it launches its largest-ever ship in late 2025, Walt Disney Co. is hoping it will be filled with a lucrative and fast-growing set of travelers it’s never targeted: Indians and Southeast Asians.






When it launches its largest-ever ship in late 2025, Walt Disney Co. is hoping it will be filled with a lucrative and fast-growing set of travelers it’s never targeted: Indians and Southeast Asians.

The 6,700-passenger Disney Adventure—a takeover of bankrupt Genting Hong Kong’s half-completed, €1.8 billion ($1.9 billion) World Dream—is expected to begin sailing in December. In a deal with the Singapore Tourism Board, Disney has committed the ship to sail year-round for at least five years from the Marina Bay Cruise Centre Singapore. From there, Disney Adventure will head out on three- and four-night itineraries to nowhere, effectively functioning as a floating version of a theme park that’s been designed to appeal to the India and Southeast Asia market.

More from Bloomberg


 



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