|
Visit Copenhagen is significantly expanding its imaginative CopenPay green tourism initiative, tripling the programme's size and introducing new rewards for tourists who choose sustainable transport options to reach the Danish capital.
Tom Anstey | Planet Attractions | 10 Jun 2025
Visit Copenhagen is significantly expanding its imaginative CopenPay green tourism initiative, tripling the programme's size and introducing new rewards for tourists who choose sustainable transport options to reach the Danish capital.
The evolved green experience economy, launching on June 17 for nine weeks, now features 90 participating attractions across Copenhagen (up from 20 in its inaugural 2024 pilot).
This time around, it specifically rewards visitors who arrive by train with perks including free bike rentals, yoga sessions, guided tours and discounted entry to top attractions.
"By integrating more responsible actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about travelling in a more sustainable way," says Søren Tegen Pedersen, CEO of Wonderful Copenhagen.
More from Globetrender
Live
|
|
Supplier Showcase 2025: The biggest attractions projects landing worldwide this year
|
