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Carnival Cruise Line has kicked off a multi-year partnership with Leagues Cup as the North American football tournament's official cruise line partner.
Tom Anstey | Planet Attractions | 30 Jul 2024
Carnival Cruise Line has kicked off a multi-year partnership with Leagues Cup as the North American football tournament's official cruise line partner.
Bringing together 47 clubs from Major League Soccer and LIGA MX for 77 matches over the next month, Leagues Cup is a first-of-its-kind tournament celebrating football across the continent.
As the official cruise line of the tournament, Carnival will have a presence both in stadium and on television. Carnival will also feature digitally with a co-branded online content series created for Leagues Cup social channels.
“Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships," said Carter Ladd, executive vice president and chief revenue officer at Major League Soccer.
"Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love."
The Leagues Cup, kicked off this past weekend and concludes with a final championship match on August 25th.
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