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Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.
Tom Anstey | Planet Attractions | 21 Mar 2025
Disney CEO Bob Iger says generative artificial intelligence is an enormously powerful technology that the company is beginning to utilize, but he warned that it is also proceeding with caution to protect its trove of characters and stories, as well as its creatives and customers.
Iger was asked about the technology at Disney’s annual shareholder meeting Thursday, telling those in attendance that “AI may, in fact, be the most powerful technology that our company has ever seen, including its ability to enhance and enable consumers to access, experience and enjoy our entertainment.”
He added that the tech is “already enabling our company to be more efficient, and we’re only just beginning to deploy it for those purposes.”
However, he added notes of caution.
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