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Benoit Cornet, CEO of dark ride specialists BoldMove Nation, has said that visitors are looking more and more for experiences they can immerse themselves in, with attention to detail being key to creating such an attraction.
Tom Anstey | Planet Attractions | 01 Nov 2023
Benoit Cornet, CEO of dark ride specialists BoldMove Nation, has said that visitors are looking more and more for experiences they can immerse themselves in, with attention to detail being key to creating such an attraction.
Enjoying multiple successes with interactive dark rides through his career, Cornet has worked on multiple projects for Legoland Discovery Centres, and award-winning rides such as Maus au Chocolat at Phantasialand in Germany, and Walibi’s Popcorn Revenge in Belgium. Overall, Cornet has led multiple teams to build interactive dark rides globally, earning a reputation as one of the world’s utmost authorities on development of such attractions, also pioneering several approaches to different styles of dark ride.
“The strength of BoldMove actually lies in the fact that we can do virtually any type of dark ride regardless of if the ride is tech-heavy or to the contrary more old school, or - preferably - a combination of both,” said Cornet, speaking to Planet Attractions.
“What we see is that people are, more than ever, looking for a themed experience in a dark ride. More and more, especially when talking about broad demographics - such as family dark rides - we see many people wanting to enjoy the experience rather than actively participate. So they are watching the show, enjoying it and looking for the details. We are focussed on the combination between technology, action and decoration. This is really, I believe, what makes us different.”
To hear more from Benoit, check out his full interview with Planet Attractions here
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